Content marketing in action

Our B2B PR agency brief was to build recognition and understanding of EngageSciences’ interactive marketing platform proposition that enables brands to engage consumers, collect data and repurpose UGC across every digital channel.

The content ideas we shaped helped highlight the revolutionary nature of the platform for creating interactive marketing experiences, infused with authentic social advocacy.

The B2B PR and marketing programme we developed included visionary adtech PR ideas for example, about the evolution of the “Facebook economy” and the need for digital transformation across marketing and wider business operations. Themes that were soon to become widespread currency.

Results

In particular, we positioned EngageSciences as a leading source of insight on the use of social media in marketing, winning coverage in tier one media such as The Guardian, The Times, City AM, The Huffington Post, EliteBusiness and AdWeek as well as consistent exposure over time in trade titles such as Media Leader, Exchangewire, Campaign, WARC, MediaPost and Marketing.

This B2B PR programme laid the foundations of business fame that culminated in EngageSciences’ acquisition by real-time digital marketing software company Wayin.